BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20250410T163000Z
DTEND:20250410T183000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Marketing Adaptation vs Marketing Standardization
DESCRIPTION:Join Karen McDonald-Hurley of Opportunity Group\, to work through Market Adaptation or Market Standardization? In this interactive workshop\, you will learn the difference between market adaptation and market standardization and decide which strategy is right for you. Learn the factors and trends that influence both strategies using examples from large multi-nationals and small rural one-person-owned businesses. Discover the best ways to incorporate adaptation or standardization in your business and take away the beginning of a marketing strategy consistent with each.\n\nWhat You'll Learn:\n\n\n	Marketing Adaptation: Discover how to tailor your marketing efforts to resonate with your local community and meet the unique needs of your customers.\n	Marketing Standardization: Learn how consistent messaging can build a strong brand identity while saving time and resources.\n	Key Decision Factors: Understand when to adapt and when to standardize\, with practical tools to help you find the right balance for your business.\n	Real-World Examples: Explore inspiring success stories from rural businesses that have thrived using these strategies.\n\n\nWhy Attend?\n\n\n	Gain actionable insights to help you grow your local customer base and connect with your community.\n	Participate in interactive discussions and activities designed for hands-on learning.\n	Network with other women entrepreneurs who share your challenges and goals.\n\n\nWho Should Attend?\n\n\n	Business owners looking to attract more customers.\n	Anyone passionate about building a thriving business.\n\n\nWhat to Bring:\n\n\n	Your unique business challenges and questions.\n	A desire to learn and connect with like-minded entrepreneurs.
X-ALT-DESC;FMTTYPE=text/html:<p style="box-sizing: border-box\; margin: 15px 0px\; word-break: break-word\; overflow-wrap: break-word\; color: rgb(42\, 42\, 42)\; font-family: &quot\;Source Sans Pro&quot\;\, -apple-system\, BlinkMacSystemFont\, &quot\;avenir next&quot\;\, avenir\, &quot\;Segoe UI&quot\;\, &quot\;lucida grande&quot\;\, &quot\;helvetica neue&quot\;\, helvetica\, &quot\;Fira Sans&quot\;\, roboto\, noto\, &quot\;Droid Sans&quot\;\, cantarell\, oxygen\, ubuntu\, &quot\;franklin gothic medium&quot\;\, &quot\;century gothic&quot\;\, &quot\;Liberation Sans&quot\;\, sans-serif\; font-size: 17px\;">Join Karen McDonald-Hurley of&nbsp\;<a aria-label="Opportunity Group opens in new window" href="https://opportunitygroup.ca/" rel="noopener noreferrer" style="box-sizing: border-box\; background: transparent\; color: rgb(0\, 110\, 182)\; text-decoration-line: none\; font-weight: 700\; word-break: break-word\; overflow-wrap: break-word\;" target="_blank" title="Open new window to view Opportunity Group">Opportunity Group</a>\, to work through Market Adaptation or Market Standardization? In this interactive workshop\, you will learn the difference between market adaptation and market standardization and decide which strategy is right for you. Learn the factors and trends that influence both strategies using examples from large multi-nationals and small rural one-person-owned businesses. Discover the best ways to incorporate adaptation or standardization in your business and take away the beginning of a marketing strategy consistent with each.</p>\n\n<p style="box-sizing: border-box\; margin: 15px 0px\; word-break: break-word\; overflow-wrap: break-word\; color: rgb(42\, 42\, 42)\; font-family: &quot\;Source Sans Pro&quot\;\, -apple-system\, BlinkMacSystemFont\, &quot\;avenir next&quot\;\, avenir\, &quot\;Segoe UI&quot\;\, &quot\;lucida grande&quot\;\, &quot\;helvetica neue&quot\;\, helvetica\, &quot\;Fira Sans&quot\;\, roboto\, noto\, &quot\;Droid Sans&quot\;\, cantarell\, oxygen\, ubuntu\, &quot\;franklin gothic medium&quot\;\, &quot\;century gothic&quot\;\, &quot\;Liberation Sans&quot\;\, sans-serif\; font-size: 17px\;">What You&rsquo\;ll Learn:</p>\n\n<ol style="box-sizing: border-box\; word-break: break-word\; overflow-wrap: break-word\; margin: 10px 0px 10px 30px\; padding-right: 0px\; padding-left: 0px\; color: rgb(42\, 42\, 42)\; font-family: &quot\;Source Sans Pro&quot\;\, -apple-system\, BlinkMacSystemFont\, &quot\;avenir next&quot\;\, avenir\, &quot\;Segoe UI&quot\;\, &quot\;lucida grande&quot\;\, &quot\;helvetica neue&quot\;\, helvetica\, &quot\;Fira Sans&quot\;\, roboto\, noto\, &quot\;Droid Sans&quot\;\, cantarell\, oxygen\, ubuntu\, &quot\;franklin gothic medium&quot\;\, &quot\;century gothic&quot\;\, &quot\;Liberation Sans&quot\;\, sans-serif\; font-size: 17px\;">\n	<li style="box-sizing: border-box\; word-break: break-word\; overflow-wrap: break-word\; margin: 5px 0px\;">Marketing Adaptation: Discover how to tailor your marketing efforts to resonate with your local community and meet the unique needs of your customers.</li>\n	<li style="box-sizing: border-box\; word-break: break-word\; overflow-wrap: break-word\; margin: 5px 0px\;">Marketing Standardization: Learn how consistent messaging can build a strong brand identity while saving time and resources.</li>\n	<li style="box-sizing: border-box\; word-break: break-word\; overflow-wrap: break-word\; margin: 5px 0px\;">Key Decision Factors: Understand when to adapt and when to standardize\, with practical tools to help you find the right balance for your business.</li>\n	<li style="box-sizing: border-box\; word-break: break-word\; overflow-wrap: break-word\; margin: 5px 0px\;">Real-World Examples: Explore inspiring success stories from rural businesses that have thrived using these strategies.</li>\n</ol>\n\n<p style="box-sizing: border-box\; margin: 15px 0px\; word-break: break-word\; overflow-wrap: break-word\; color: rgb(42\, 42\, 42)\; font-family: &quot\;Source Sans Pro&quot\;\, -apple-system\, BlinkMacSystemFont\, &quot\;avenir next&quot\;\, avenir\, &quot\;Segoe UI&quot\;\, &quot\;lucida grande&quot\;\, &quot\;helvetica neue&quot\;\, helvetica\, &quot\;Fira Sans&quot\;\, roboto\, noto\, &quot\;Droid Sans&quot\;\, cantarell\, oxygen\, ubuntu\, &quot\;franklin gothic medium&quot\;\, &quot\;century gothic&quot\;\, &quot\;Liberation Sans&quot\;\, sans-serif\; font-size: 17px\;">Why Attend?</p>\n\n<ul style="box-sizing: border-box\; word-break: break-word\; overflow-wrap: break-word\; margin: 10px 0px 10px 30px\; padding-right: 0px\; padding-left: 0px\; color: rgb(42\, 42\, 42)\; font-family: &quot\;Source Sans Pro&quot\;\, -apple-system\, BlinkMacSystemFont\, &quot\;avenir next&quot\;\, avenir\, &quot\;Segoe UI&quot\;\, &quot\;lucida grande&quot\;\, &quot\;helvetica neue&quot\;\, helvetica\, &quot\;Fira Sans&quot\;\, roboto\, noto\, &quot\;Droid Sans&quot\;\, cantarell\, oxygen\, ubuntu\, &quot\;franklin gothic medium&quot\;\, &quot\;century gothic&quot\;\, &quot\;Liberation Sans&quot\;\, sans-serif\; font-size: 17px\;">\n	<li style="box-sizing: border-box\; word-break: break-word\; overflow-wrap: break-word\; margin: 5px 0px\;">Gain actionable insights to help you grow your local customer base and connect with your community.</li>\n	<li style="box-sizing: border-box\; word-break: break-word\; overflow-wrap: break-word\; margin: 5px 0px\;">Participate in interactive discussions and activities designed for hands-on learning.</li>\n	<li style="box-sizing: border-box\; word-break: break-word\; overflow-wrap: break-word\; margin: 5px 0px\;">Network with other women entrepreneurs who share your challenges and goals.</li>\n</ul>\n\n<p style="box-sizing: border-box\; margin: 15px 0px\; word-break: break-word\; overflow-wrap: break-word\; color: rgb(42\, 42\, 42)\; font-family: &quot\;Source Sans Pro&quot\;\, -apple-system\, BlinkMacSystemFont\, &quot\;avenir next&quot\;\, avenir\, &quot\;Segoe UI&quot\;\, &quot\;lucida grande&quot\;\, &quot\;helvetica neue&quot\;\, helvetica\, &quot\;Fira Sans&quot\;\, roboto\, noto\, &quot\;Droid Sans&quot\;\, cantarell\, oxygen\, ubuntu\, &quot\;franklin gothic medium&quot\;\, &quot\;century gothic&quot\;\, &quot\;Liberation Sans&quot\;\, sans-serif\; font-size: 17px\;">Who Should Attend?</p>\n\n<ul style="box-sizing: border-box\; word-break: break-word\; overflow-wrap: break-word\; margin: 10px 0px 10px 30px\; padding-right: 0px\; padding-left: 0px\; color: rgb(42\, 42\, 42)\; font-family: &quot\;Source Sans Pro&quot\;\, -apple-system\, BlinkMacSystemFont\, &quot\;avenir next&quot\;\, avenir\, &quot\;Segoe UI&quot\;\, &quot\;lucida grande&quot\;\, &quot\;helvetica neue&quot\;\, helvetica\, &quot\;Fira Sans&quot\;\, roboto\, noto\, &quot\;Droid Sans&quot\;\, cantarell\, oxygen\, ubuntu\, &quot\;franklin gothic medium&quot\;\, &quot\;century gothic&quot\;\, &quot\;Liberation Sans&quot\;\, sans-serif\; font-size: 17px\;">\n	<li style="box-sizing: border-box\; word-break: break-word\; overflow-wrap: break-word\; margin: 5px 0px\;">Business owners looking to attract more customers.</li>\n	<li style="box-sizing: border-box\; word-break: break-word\; overflow-wrap: break-word\; margin: 5px 0px\;">Anyone passionate about building a thriving business.</li>\n</ul>\n\n<p style="box-sizing: border-box\; margin: 15px 0px\; word-break: break-word\; overflow-wrap: break-word\; color: rgb(42\, 42\, 42)\; font-family: &quot\;Source Sans Pro&quot\;\, -apple-system\, BlinkMacSystemFont\, &quot\;avenir next&quot\;\, avenir\, &quot\;Segoe UI&quot\;\, &quot\;lucida grande&quot\;\, &quot\;helvetica neue&quot\;\, helvetica\, &quot\;Fira Sans&quot\;\, roboto\, noto\, &quot\;Droid Sans&quot\;\, cantarell\, oxygen\, ubuntu\, &quot\;franklin gothic medium&quot\;\, &quot\;century gothic&quot\;\, &quot\;Liberation Sans&quot\;\, sans-serif\; font-size: 17px\;">What to Bring:</p>\n\n<ul style="box-sizing: border-box\; word-break: break-word\; overflow-wrap: break-word\; margin: 10px 0px 10px 30px\; padding-right: 0px\; padding-left: 0px\; color: rgb(42\, 42\, 42)\; font-family: &quot\;Source Sans Pro&quot\;\, -apple-system\, BlinkMacSystemFont\, &quot\;avenir next&quot\;\, avenir\, &quot\;Segoe UI&quot\;\, &quot\;lucida grande&quot\;\, &quot\;helvetica neue&quot\;\, helvetica\, &quot\;Fira Sans&quot\;\, roboto\, noto\, &quot\;Droid Sans&quot\;\, cantarell\, oxygen\, ubuntu\, &quot\;franklin gothic medium&quot\;\, &quot\;century gothic&quot\;\, &quot\;Liberation Sans&quot\;\, sans-serif\; font-size: 17px\;">\n	<li style="box-sizing: border-box\; word-break: break-word\; overflow-wrap: break-word\; margin: 5px 0px\;">Your unique business challenges and questions.</li>\n	<li style="box-sizing: border-box\; word-break: break-word\; overflow-wrap: break-word\; margin: 5px 0px\;">A desire to learn and connect with like-minded entrepreneurs.</li>\n</ul>\n
LOCATION:Port Hope Rec Centre 62 McCaul St Port Hope
UID:e.2285.892
SEQUENCE:3
DTSTAMP:20260515T132257Z
URL:https://business.porthopechamber.com/events/details/marketing-adaptation-vs-marketing-standardization-892
END:VEVENT

END:VCALENDAR